On July 23, 2025, the U.S. Court of Appeals for the Federal Circuit denied a petition for both panel and en banc rehearing in Recentive Analytics, Inc. v. Fox Corp., leaving in place its earlier precedential decision in the matter that applying standard machine learning techniques to a new environment is not enough to qualify for patent protection under 35 U.S.C. § 101. The court’s denial confirms its first major precedential decision on machine learning patents, suggesting a shift in how AI claims will be treated under § 101.
Background
Machine learning is a rapidly evolving field within artificial intelligence that focuses on developing algorithms to automatically learn and improve from experience. In recent years, the surge in machine learning patents underscores the growing interest and investment in this technology. As organizations strive to leverage the power of machine learning to drive innovation and competitive advantage, securing patents in this domain has become increasingly crucial. However, the Federal Circuit’s decision to deny rehearing confirms their view on machine learning patents: inventors must do more than claim the application of generic machine learning models in new settings; they must demonstrate specific technical improvements to the algorithms or computing processes themselves.
Procedural History
Recentive Analytics asserted four patents covering methods of using machine learning to optimize scheduling for live events (U.S. Patent Nos. 11,386,367 and 11,537,960) and to generate “network maps” for television broadcasting (U.S. Patent Nos. 10,911,811 and 10,958,957).
In 2022, Recentive sued Fox Corp., alleging that its NFL broadcast scheduling system infringed these patents. In 2023, the U.S. District Court for the District of Delaware dismissed the case, finding the asserted claims patent-ineligible under 35 U.S.C. § 101.
On April 18, 2025, the Federal Circuit affirmed the decision on appeal. The panel concluded that the patents merely implemented standard machine learning models in new contexts, lacking the inventive concept required by the Supreme Court’s Alice framework. As the panel explained: “Patents that do no more than claim the application of generic machine learning to new data environments, without disclosing improvements to the machine learning models to be applied, are patent ineligible under § 101.”
July 2025 Decision
Recentive petitioned for both panel and en banc rehearing, arguing that the ruling jeopardized innovation in AI by excluding patent protection for valuable real-world applications. The company warned the decision pushed § 101 doctrine “to its breaking point.”
The court declined to revisit the case, with no judge requesting a poll. The decision stands as the first time the Federal Circuit has directly ruled on the role of machine learning in patent eligibility, drawing a clear line: known algorithms, applied generically, will not suffice.
Implications
The Recentive decision reinforces that simply using machine learning to perform a task, even in a new context, is not enough to satisfy Section 101. Like generic computer implementations in Alice, machine learning is now viewed as a common tool rather than a technological breakthrough in its own right. To obtain patent protection, inventors must clearly describe a technical problem and explain how their invention improves the functioning of the technology, not just the outcome. Broad references to “any suitable machine learning technique” may weaken eligibility for machine learning patents, while detailed explanations of specific improvements remain essential.